step 1. Quoted during the Mary Ellen Waller [Zuckerman], “Prominent Womens Guides, 1890-1917” (Ph.D. diss., Columbia College, 1987), 154. [Go back to text]2. J. Walter Thompson News Bulletin no. 21 (24 October 1916): dos. Carl Naether, Advertising so you can Female (Nyc: Prentice-Hallway, 1928), 35. [Go back to text message]step three. Nancy Stephenson interviews, Sidney Bernstein Records, J. Walter Thompson Adverts Collection, Duke College or university Collection, Durham, North carolina [JWT]; Frances Maule, “New Woman Attract,” J. Walter Thompson Reports Bulletin no. 105 (, “Cards into Founding,” 4, Advertising Female of the latest York, Inc. (more…)